CBfit
CBfit is an in-house fitness program offered at CB City Leisure and Aquatic facilities. When creating the brand for this program, I took ownership of the project and identified multiple opportunities to work with my colleges on video, social, and web platforms to develop the brand’s identity. I also used this project to take initiative in further develop skills in directing people creatively. In doing so I collaborated closely with the customer and video producer to create a photoshoot used in its marketing and social media campaign.