![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/0d5c032d-c3ee-41b6-94e3-c18c68c8ac47_rw_600.gif?h=1e0cce66c6608779694bf31f2de9588e)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/f8404a62-c390-42a3-99ef-15d6f11b86bb_rw_1920.jpg?h=f307da231aaf00cfa86fd2177dfef3fc)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/c57e9ba1-f4de-422d-b06b-23d8787b6eaa_rw_1200.jpg?h=271196c31bb69e1d7eba02f9c970d828)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/212ab1b2-66df-4ce6-8db0-0f350a094230_rw_3840.jpg?h=f2a259d97fda0c346155ad2fbb4600ee)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/38ca3817-64b3-4f8e-9752-ac8282c766ee_rw_1200.jpg?h=acd5cf5b4666dfbd373ca738df674fcb)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/e23dfbe2-ca97-424d-85bf-7b5bfd8d98a6_rw_1920.jpg?h=d0a952615a4145eae0461b8fc3f03773)
![](https://cdn.myportfolio.com/0141d31d13eccba75f4646fa05e9ca2b/5ee31fc5-aa61-4ce5-ba8c-eb647ad2ef53_rw_1920.jpg?h=30d584ec09ed1573526cf469ae819852)
Utilising a high contrast colour palette and abstract shapes, this is a more modern and younger approach to the event. Brand shapes and colours have been used to create an origami version of the zodiac animal and date, to bridge the brand and the culture. This concept encompasses the brand elements through the shapes, colour and font.