STAMP - LOGO - ICON
Bendy Yoga Brand
As a new business, the client was after someone that could identify her vision of a brand that was different from the normal “hippy” yoga look. The end result was an exciting fresh and fun brand that engaged with the yoga community the client was targeting. The brushed effect from the font gives you a real sense of balance, and is quite effective when interacting with the photography. The type is used to ‘bend’ around the body while while remaining engaged and even interacting with it.